MOBILE PAYMENT USES THE APP FOR PRECISION MARKETING
In 2006, we were the first to launch a stored value card, and in 2014, we led the industry in launching an app to provide convenient smart ordering functions. In 2015, the “Online Stored Value” and “Mobile Payment” functions of the app were launched. In 2018, we designed a game-based marketing program based on the consumption frequency of members and successfully awakened 130,000 dormant users. To date, we have obtained one million members.
LIMITED IN-SEASON FRESH FRUITS: GREEN SHIELD INSPECTION IN PLACE AS THE GATEKEEPER
DaYungs has always been committed to the original intent, in addition to “seasonal freshness” and “pick today, eat today,” we continue to optimize and upgrade our “food safety.” We started to implement the national-grade Green Shield pesticide screening since 2010. In 2017, we started to actively use fruits labeled with product tracing information. “Costs have been up by 8%, but it’s worth it.” Under the insistence of President Qiu, fruits labeled with product tracing information are gradually adopted. Information about the producers and records of validation, examination and approval can be identified in the app, so that you can enjoy healthy drinks while being confident of their safety.
SELF-ESTABLISHED LOGISTICS AND DISTRIBUTION; FRUITS ARE DISTRIBUTED THREE TIMES A WEEK
We have built our own professional logistics team. We have 25 logistics vehicles in Taiwan, of which 6 are low-temperature delivery vehicles. And in each one of the three regions, i.e., the north, central and south, there are independent logistics warehouses. We deliver fresh fruits to our stores three times a week to ensure that our customers get the freshest fruit beverages.
FRESH FRUIT SELLING; CREATING A RETAIL SCENE +
We select seasonal fresh fruits and provide our stores with inspected and approved fruits for sale to ensure that the fresh fruits customers buy are of the best quality. At the same time, we have upgraded by using ilovemilk’s small farmer fresh milk, so that customers get to both drink and buy, making the store more well-run. We are committed to building a community-based fresh fruit center to make DaYungs a way of life for our customers.
ADHERING TO THE MANAGEMENT MISSION TO CONVEY THE VALUE OF AGRICULTURE
Conveying the value of agriculture has become a deep-rooted corporate culture and spirit of DaYungs. In the future, we will continue to discover fruit farmers who manage their businesses with real dedication and use fruits of good quality and with traceable sources, setting up many levels of control for our customers from the source of food.
Through fruit procurement, traditional agriculture is given the opportunity to upgrade and the children of fruit farmers who return home to take over the business can have better room for growth and hope. There could even be more young people who will be attracted to come back to manage. Only by revitalizing the land will we have the opportunity to create social values for mutual benefit and prosperity.